Lumine Est is an 8-floor fashion building that is one of the main players in Tokyo's Shinjuku shopping scene.
I was there on the weekend looking for a decent bakery (none to be had there, but some good ones in nearby Takashimaya), and my eye alighted on the above sign advertising the B1 floor shops - drawn to it by the shop called "titty & Co."
Japan is well-known for its zany English, but a women's clothing store with a strip joint name? I'd expect to find something like that over in the red light district of Kabukicho, not here.
Titty & Co. is a clothing store for women selling attire that is not, actually, very "titty" at all. If anything it all looked a bit on the cutey, punky (read "flat-chested") side of fashion. You'd expect a name a little more on target than that from a shop whose parent company is called Precision Co. Ltd.
However, they seem to be doing fine. According to Titty & Co.'s website, there are no less than eleven stores for the brand, in Tokyo, Osaka, Nagoya, Fukuoka and Sapporo.
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